Swot Poland

SWOT analysis for wine in Poland This module assists exporters and BSOs in developing countries in becoming familiar with the strengths, weaknesses, opportunities and threats for a wine exporter planning to target the Polish market. It also helps DC exporters to make a SWOT analysis, specific to their company. A SWOT (Strength, Weaknesses, Opportunities and Threats) analysis helps you to audit your company in relation to market developments and competitors on selected markets.The SWOT shown below visualises external aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company, both affecting your market entry. You are only in control of internal elements. You can adapt and improve their intrinsic quality according to market trends, and the resulting opportunities and threats, in your target markets. In Figure 1 you can find a SWOT analysis for a DC exporter of wine to Poland. Note that this analysis is generalised, and shoul d be used only as an example.The CBI Export Marketing Planner (available at http://www. cbi. eu) offers tools to help you make the SWOT analysis specific to your company and your target market. Firstly, the 5Ms methodology helps you audit your company on the basis of five variables; Men (human resources), Means (resources), Methods (management and process performance), Machines, and Measurables (marketing impact, customer and employee satisfaction, qualitative certifications). Secondly, you can apply the value chain approach to analyse all value-addition activities of your company.Identifying external factors is done through a market audit. The character of all these elements is that they are beyond your control. You cannot influence them. The market dictates the rules of the global play you are about to enter. The key question here is: can you deal with the market trends? Do the trends offer you chances or challenges for export success? Together with the competitor analysis, it wil l determine your decision on final market selection and market entry strategy. CBI modules on your product (group) offer a lot of information on market developments, threats and opportunities.The third tool offered by the Export Marketing Planner is the STEEP methodology. This is a comprehensive method for identifying opportunities and threats related to Socio-cultural factors, Technological factors (barriers), Economic factors, Environmental factors and Political factors related to trade. Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: [email  protected] eu †¢ www. cbi. eu/disclaimer SWOT analysis for wine in Poland Figure 1 SWOT analysis for wine to the Poland SWOT: DC EXPORTER OF WINE TO POLAND STRENGTHS †¢ †¢ †¢ †¢ †¢ †¢Availability of cheap land and raw materials Favourable climate Larger production volume Innovative character of wine compared to Old World wines Competitive price Availability of low-cost hu man resources Unique grape varieties †¢ †¢ WEAKNESSES Transportation costs Lack of (access to) capital (investment/working) and export insurance Lack of access to market intelligence Lack of export/management experience Lack of Quality Assurance Systems Lack of entrepreneurial capacity Lack of tacit knowledge †¢ †¢ †¢ †¢ †¢ OPPORTUNITIES †¢ †¢ †¢ †¢ A new wine market with expanding possibilities and un-established tastes Expanding market share of table wine The domination of cheap wine can make entry for some DC exporters easier Low import tariffs Emergence of small independent importers dealing with small volumes of wine Increased capacity for bulk imports (for producers of large quantities) Local producer networks; sharing of knowledge †¢ THREATS Dominance of semi-dry and sweet wines can limit distributors focusing on dryer varietiesHigh volume requirements by importing hypermarkets, which lay a dominant role in Poland DC s face competition from each other Cultural and language differences EU quality assurance and legislative requirements difficult for DC producers (e. g. adding sugar) Trust in Eastern European brands due to tradition Preference for cheap table wine as a threat to market integration of more premium wines †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ This survey was compiled for CBI by ProFound – Advisers In Development in cooperation with Theo Jansen Disclaimer CBI market information tools: http://www. cbi. eu/disclaimer Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: [email  protected] eu †¢ www. cbi. eu/disclaimer

Social worker Essay Example | Topics and Well Written Essays - 3000 words

Social worker - Essay Example dividual’s upbringing, especially parental influence and their family values, the prevailing religious philosophy, friends and colleagues, education and experiences among others (Great Britain Parliament: House of Commons, 2011). Effective people acknowledge these environmental impacts and develop a precise and important set of principles and priorities. Once personal values are well defined, Bainham (2005) said they will have significant influences on every activity in human life. Human beings are known to demonstrate and tailor values in the practical side of one’s person, organizational culture, decision making processes, their input, and communication within neighbours. As Alsop (2013) suggested, values help individuals to arrive at proper decisions on the most important issues in one’s everyday business and domestic life. In light of the overarching role of personal values, human goals and life activities or experiences are based on the personal values. According to Martin and Rogers (2004) it is important to select the values that an individual prefers the most, the values one believes in and those that influence the character of the person in question. Practicing those values in every activity helps to reinforce personality. Living one’s values is perhaps the most influential tool which can be used to build the kind of person one aspires to be as it helps people to realize the best goals and thoughts (Probert, 2009). Costa-Font and Greer (2012) noted that unlike personal values referring to the morals which an individual recognizes and aligns himself or herself to in respect to parties and situations within a social setting in everyday life, Professional Capabilities Framework (PCF) values entail the morals that an individual must conform to during one’s interactions in a formal work life. British Association of Social Workers (BASW) ethics also come in handy during business interactions at the workplace (BASW, 2014; Bridge, & Street, 2001).

Identify failures of the now discontinued brand Ralph Lauren Rugby and Essay

Identify failures of the now discontinued brand Ralph Lauren Rugby and propose a marketing strategy for the re-launch of that brand - Essay Example The company even uses various advertisement campaigns to position the brand in minds of the targeted audience. The store layout is also re-structured. The marketing strategy developed is proposed to Mr. Ralph Lauren in order to persuade him to re-launch the brand. The Ralph Lauren Corporation was incorporated in the year 1967 and was a world renowned clothing brand that defined the American lifestyle. Mr. Ralph Lauren started this company by selling ties which was completely different in design to the tradition design of ties used by men in America. His range of colourful ties gave birth to a brand called Polo. In the later years the product range of the brand widened which included footwear, luxury accessories, apparel, and home furnishings. The company comprised of various brands apart from Polo such as Pink Pony, Chaps, Club Monaco, Black Label, RRL and RLX, American Living, Purple Label, and Rugby. The brand Rugby was launched in the year 2004. Despite of the success of the company this Rugby brand failed miserably in the market place and finally the brand was closed in the year 2012. The common reasons for failure of a fashion brand are its incapability to maintain a leading edge or to remain as trendy in order to meet the demand of the customers. In the years when Rugby was launched there exist a lot of competition in the preppy brand market space. The high priced products had made the brand unable to capture the maximum of the market share. The preppy style of the brand was very fashionable from the starting years of its launch but somewhere the other offerings of the brand were really absurd even for its target market. The offerings of the brand were such as a pair of sweat pants with English style classic boating blazer or herringbone three-row-two sport jacket. The combinations offered by the brand were no doubt fashionable but at the same time they were not that much appealing

European Union Financial Transaction Tax Essay Example | Topics and Well Written Essays - 2500 words

European Union Financial Transaction Tax - Essay Example The proposed transaction tax is different from a resolution levy or bank levy. Some governments have it in mind to impose bank levy in order to insure banks against future bailouts. However, this issue remains a matter of controversy amongst member states of European Union. The executive of the European Commission was to carry out a study to determine if it is appropriate to impose the tax on European Union alone. Tobin-style taxation method was imposed on EU’s sector of finance for purposes of generating direct revenue. The European Commission also suggested reduction of levies existing in the 27 state members. The new transaction tax was to ensure that the financial sector paid its fair share since it had been under-taxed for long (Collins 2011). The proposal effectively introduces a new minimum of rating taxes and harmonizes different taxes that exist in the EU’s financial transactions. This initiative will further aid in reducing competitive single market distortion , will discourage trading activities that are risky, and it will complement measures for regulations that are meant for avoiding crises in the future (Davidson 2002). The taxes will be levied on every transaction between institutions of finance as long as any of the involved parties in the transaction is within the EU location. The targeted institutions include; insurance companies, investment firms, pension funds, banks, hedge funds amongst others. House mortgages, insurance contracts contributions, bank loans to medium and small enterprises, spot transactions of currency exchange and issuance of shares and bonds on primary market will not be subjects to taxation (Mooslechner, Schuberth and Weber 2006). However, taxes will be imposed for secondary markets bond trading (Stigler 1971). The institution of finance is required to pay the rate of tax as per its residential country regardless of the actual trade location. The tax will cover all the transactions involving Europeans firms w ithout considering where the transactions took place. In this case, the brokers transacting on behalf of clients, are in a position to pass the tax unto the client. The European Union is composed of 27 state members amongst whom some are for the implementation of the transaction tax while others like the United Kingdom are opposing it. The government of the United Kingdom threatens to use its veto power to stop the proposal implementation unless it is introduced globally. The member states that are for the implementation suggest that the taxing should be implemented within the few member states euro zone and exclude the states that are reluctant. The general public opinion is that the financial transaction tax should be implemented be it global or within the European Union. People feel that it is a high time the sector of finance helped in repairing the damage resulting from economic crisis. The commission had launched consultations with the public in order to obtain feedback from t he stakeholders on the financial sector taxation initiative. The consultations are to aid in testing assumptions, collecting evidence relating to the definitions of problems, assessing impacts of set policy options and consulting on detailed aspects of the design and feasibility of policy options. Critics are stating that, Britain would disproportionately shoulder the negative consequences of the financial tra

Customer satisfaction in the mobile telecommunication industry Dissertation

Customer satisfaction in the mobile telecommunication industry - Dissertation Example Basically, the purpose of research is the production of knowledge on how to best address the world’s problems, new ideas that lead to improvements and evidence carefully and meticulously gathered. Research on customer satisfaction involves finding out what a customer wants, how he wants it and providing it when he needs it. Several scholars in the business field recognize that substantial investments have been put in research on customer satisfaction. A successful company like Wall-mart knows more about its customers and uses this information to generate profits (Denove & Power, 2011).The only way to know whether customers are satisfied with a certain product is by doing research especially in a market like the mobile telecommunication industry in Nigeria. In cases of such an industry, even the employees of that company are customers, and their attitudes towards their employer affect their dealings with the customers. If satisfied with the services of their employer, such empl oyees will work hard not just in their dealings with a customer but also in evangelizing for the firm. Herein arises the fact that it is crucial when doing research a company should cater for both its internal and external customers.Customer satisfaction is an unclear and undefined field having personal bias affecting judgment and, therefore, any company should strive to know what satisfies their customers through intense research. Apparently, psychological aspects together with physical variables directly.... In cases of such an industry, even the employees of that company are customers, and their attitudes towards their employer affect their dealings with the customers. If satisfied with the services of their employer, such employees will work hard not just in their dealings with a customer but also in evangelizing for the firm. Herein arises the fact that it is crucial when doing research a company should cater for both its internal and external customers. Customer satisfaction is an unclear and undefined field having personal bias affecting judgment and, therefore, any company should strive to know what satisfies their customers through intense research. Apparently, psychological aspects together with physical variables directly affect utility of a product which in turn determines customer recommendation on such a product. Thus, this is a complex cycle and can only be unearthed by research done from time to time. Research philosophy My approach to research is one of searching for valua ble knowledge of issues affecting us in the everyday life. The world is complex and keeps emerging as such it is almost impossible to understand the world through principles (Lancaster, 2005). My research agenda can be divided into two; customer satisfaction and changing trends in the mobile telecommunication industry. In my research, I have found evidence that deep unanswered questions on customer satisfaction affect most businesses eating deep into their profit account. I hope to pursue this issue with an aim of helping businesses and I understand the customer’s satisfaction better to maximize profits. Research methodologies This section describes procedures that were followed in conducting research. The pertinent areas to be

Power Dynamics and Organizational Change Assignment

Power Dynamics and Organizational Change - Assignment Example It is evidently clear from the discussion that when a person is emotionally under stress what he needs is the care and consideration of his family. But, an ordinary soldier in his early years of service is not permitted to take his family along with him unless he is an officer. This is what makes difficult the life of a soldier. While realizing these unconcealed facts the educated youths of modern era prefer to revisit their prior decision. This should not happen as the fate of a country rests with its dynamic youths. So, it inevitably requires some sort of structural changes in the entire organization. For this things must be changed from their present state of affairs. Places where transformation is sought First of all, as Mundell points out, depression and stress are the unrecognized problems of a number of soldiers returning from war fronts. To illustrate, while some of them feel they are treated as guests at their own homes, others feel estranged as their children do not respond warmly to them. According to the writer, if they do not feel the support of their family members and the warmth of the love of their dear ones, they have greater difficulty in recovering from the symptoms of depression. So, measures should be adopted to accommodate the families, at least the wives of the soldiers with them. Moreover, soldiers are suffering from stress which is a result of frequent combat operations. As they are also flesh and blood they may become upset on seeing destroyed houses, dead bodies or on the event of the death of their colleagues or even for being directly responsible for the death of some enemy soldiers. In this regard, every soldier must be availed the assistance of a counseling expert as and when he requires. In order to help this, psycho care units can be started alongside cantonment areas. No commander or superior must be entitled to hold back this right of soldiers. Any soldier who has some severe emotional damage must be evacuated to a fitting pla ce for the further health check. It will do well to bring the stress down in his community as well as personal life. However, the primary duty of a soldier is to protect and fight for his nation. So, changes to be made should not affect the role to be played by him. Another important crisis is the detrimental relationship between superiors and the men under their command. There is always a chance for skirmishes between commanding officer and his men as they are not satisfied with the commands placed and orders made by the officer. But on certain occasions, the superiors themselves have a tendency to humiliate their men for silly matters. Instead of giving a word of praise for a remarkable work done, they are ruthlessly reprimanded even for a microscopic slip-up. When such humiliations cross the boundary, the soldiers either end up their lives or shoot at their own officers and colleagues. It is a matter of serious concern as such incidents are numerous. In order to curb this, as in any organization, a separate personnel grievance redressal forum should be established in the military set up. As the head of the forum is an expert in HR related matters it will be of tremendous help in solving out all personnel related affairs.

What does it mean to speak of a United Kingdom Is there such a thing Essay

What does it mean to speak of a United Kingdom Is there such a thing as British nationalism - Essay Example In the contemporary period, United Kingdom is an example of the same idea, different countries including Ireland, Scotland, England and Wales united themselves on cultural and national grounds under a sovereign state, that is, the United Kingdom (Bowden 2007). United Kingdom is a symbol of a cultural union, whereas British nationalism is being discriminated among Welsh, Scottish, Irish and English on the basis of their national ideologies. After the nineteenth century, the concept of liberalism democracy overwhelmed nationalism. The ambiguity among these four countries under British nationalism is a major controversial issue that has been debated over period (Aughey, 2001). This paper briefs about United Kingdom and British Nationality. It further argues British Nationality with its relation to England, Ireland, Scotland and Wales’s nationalist views. United Kingdom is a combination of four countries sharing similar language, culture, and legal system. It is located in the nor thwest of the European continent, also known as the United Kingdom of Great Britain and Northern Ireland. It comprises of regions of the northeastern part of Ireland, Island of Britain and other small islands. It mainly consists of four countries, that is, England, Scotland, Wales and Northern Ireland (Nairm 2010). ... People belonging to the region share similar cultures, values and legal systems. The term United Kingdom is often used as a synonym for Great Britain, geographically England. United Kingdom is a sovereign state that includes England, Scotland, Wales and Northern Ireland, sharing British ethnicity, with respect to Ireland it has been controversial (Nairm 2010). These four countries share economical, political and cultural integrity on national grounds. These countries share political concordance on under the constitutional monarchy, headed by Queen Elizabeth II (McEwen 2012). While speaking of United Kingdom, It comes to our understanding that four independent countries unite themselves under a sovereign state to protect their national interests; therefore they shall share British Nationalism (Jenkin 2012). The transformation of democratic trends has created discrimination among these countries with respect to their national ideology. British Nationalism asserts a sense of unity among the nations and promotes their cultural unity. It defines that the ‘Britishness’ includes people from England, Scotland, Wales and Northern Ireland share similar cultural identity and are declared as British descendants (Jenkin 2012). The concept of British nationalism aims to closely associate and strength political links between British Isles (McEwen 2012). British nationalism is the political movement that was established after World War II, it aims to protect British Empire that has been suppressed during 1960s and 1970s (Bowden 2007). The main emphasis of the British nationalism is to protect and strength political interests that were suppressed in the past (McEwen 2012). British nationalism is influenced by historical experiences, the dark events